OTTAWA LOGO & GRAPHIC DESIGN

When logo designs are presented to you there will be three initial concepts which we believe meet your companies objectives. These concepts are created through a thorough and meticulous design process using the information provided in your initial interview. Each logo idea is then benchmarked against our brief and any goals set at the beginning of the project.

After working with you to select the strongest idea from these three, we will refine and finalize this concept, leaving you with one final logo design at the end of the process. After final payment has been received, your new logo files will be sent to you, passing copyright ownership of this final design.

The logo designs that we create for you are based on the answers we receive in the interview phase at the beginning of the process. It is important to divulge as much information as you can to give us a clear picture of your company, its objectives and the requirements of the logo we are creating.

When we present our initial concepts we will provide rationale on how we arrived at those ideas, and explain why it is we think they would work for your business. Our decisions are carefully considered and based on what we think will appeal to your target audience, and help you stand out from the competition.

A logo is a functional piece of design, and doesn’t always need to be liked by you personally, but should instead perform for your business. We will work with you to create a symbol that achieves the objectives agreed upon at the outset of the project, and include any specific requests you have made us aware of.

Logo Design – Final Files:
At the end of the project you will receive a zip folder containing your new logo in all industry standard file formats and colour profiles, ready for use across everything from print to digital.

Included in your zip folder will be the following file formats:

• JPEG – Small file size, perfect for applications such as email signatures.
• PNG – Lossless compression and transparency supported. Perfect choice for digital and web applications.
• EPS – Editable, scalable and transparent, this versatile format is perfect for any application, especially print.

Colour Profiles:

• CMYK – Full colour logo. Industry standard for any print materials.
• RGB – Full colour logo. Industry standard for any on screen applications.
• Index – Full colour logo industry standard for web development.

Fonts:
All fonts used in your logo, in PC compatible, True Type Format (TTF).

If at any point during the design process you feel like you would like to make changes to one of the concepts, just let us know, and we will work with you to come up with a solution that you are happy with. This also applies when we are working to finalize your chosen concept.

After the process is complete, final payment has been made, and final files have been transferred, you may still make changes to your logo design. This however will be charged at an agreed hourly rate (one hour is usually a reasonable timeframe for several small revisions to be made, however can vary depending on the complexity of the design).

Absolutely! Your logo is an extremely important asset for your business. But when it comes to creating a brand that your customers will love, the logo is just the tip of the iceberg. We offer a full spectrum of branding and graphic design services to help develop your brand identity, such as:

• Corporate stationery design (business cards, letterheads, with compliments slips, envelopes, etc.)
• Document design (invoices, pdfs, presentations, pitch decks, proposals etc)
• Marketing collateral (promotional flyers, brochures, ebooks, posters etc)
• Social media branding (profile images, banners, ads, templates, quotes etc)
• Signage
• Packaging
• Annual Reports and Booklets
• Other print materials (menus, stickers, badges, pull-up banners, billboards, vehicle wraps, etc.)
• Websites
• Anything your brand touches!