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Businesses in Ottawa need an effective web strategy in order to succeed in today’s digital economy, and one key element of that presence should include optimizing your web design for search engine optimization (SEO). By employing SEO best practices into your website design, you can improve local search engine rankings in Ottawa, draw in additional organic visitors and ultimately increase online visibility and business success. In this article, we will […]

Are you a small – medium sized law firm or a newly established law firm in Ottawa?  If so WEBSHARK has designed and developed many engaging websites for local small – medium sized law firms. Check out some Ottawa Law Firm Website examples:  SKSM LAW Howard Law Professional Corp. J Solomon Law Professional Corp. Ralph Lee Law  Lendor & Guest Family Lawyers Langevin Lawyers  Our Ottawa Law Firm Web Design […]

We get the same call at least once a month.  A new business owner (let’s say has been in business 6 months) decides it’s time to launch a website.  They want to start advertising their business.  We explain that merely launching a website is not going to automatically create organic leads for the business.  A website is important for sure – you need a platform online that represents your business, […]

WHAT IS ON-PAGE SEO? ON-PAGE SEO is the practice of optimizing individual web pages VS. ON-SITE SEO which is optimizing your entire website. Below we have broken down the basic steps you will want to apply to web pages that you are trying to rank higher and earn more qualified traffic.   Incorporate key word in the page URL If you are looking to rank a page on your website […]

Google’s goal is to provide the most relevant and accurate results for searchers, and they’re constantly tweaking the way they show these results to simplify searching for users. And while that’s great news for searchers, it can pose a host of problems for local business owners trying to keep up with the latest and greatest updates and algorithm changes. One such update that doesn’t seem to be going anywhere anytime […]

Many of us think of Black Friday as essentially the kick-off date for the holiday shopping season, but did you know that consumers actually begin their shopping well before then? In fact, nearly 40% of consumers begin their shopping before Halloween. Almost a full month ahead of Black Friday! So, in order to capture these shoppers, you need to start thinking about your 2020 holiday marketing strategy right now. We know, it’s […]

Picture this: You go to a website to learn more about a potential new doctor. The office is closed, and there’s no way to get the additional information you need before choosing to visit this doctor. You leave the website and go to a competing doctor’s site. You can’t find exactly what you need on their site either, but you notice a chat pop up. You open the chat and get the […]

While getting a visit to your website or a contact from a prospect is great, those visits and contacts don’t mean much if you don’t use lead conversion best practices to turn them into new customers. So what is lead conversion, anyway? It’s everything a business needs to do to turn prospects into leads and leads into customers. Check out this glossary of 18 important lead conversion terms every local […]

When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services. That said, retargeting is actually a solid fit for any business that wants more visibility and website traffic from highly interested prospects, which can help improve […]

Gen Z is heading to college, and in an ever-evolving digital world staying in front of them in an engaging way can seem a daunting task. You may be surprised to learn that email is still an important way of connecting with these up-and-comers. Ninety-one percent of consumers check their email once a day (that includes Gen Z), and 88% of renters indicate that email is their preferred method of communication. So how […]