If you’re aiming to boost leads and sales, here are a few tips to help:
Utilize Various Forms of Social Proof in Strategic Spots
Your visitors are more likely to take action if they trust your brand. Social proof—such as client testimonials, review platform links, award logos, and stats—helps build credibility.
Position some form of social proof near the top of your page to make a strong first impression. As visitors scroll, they should continue seeing these proofs, reinforcing trust. Near your call-to-action (CTA) buttons, like a contact form or product offer, include even more social proof to encourage conversions.
Bonus: When using testimonials, opt for full names and headshots to enhance legitimacy. Keep them brief (under 30 words) and limit to 3-4 at a time for maximum impact.
Make Your Calls-to-Action (CTAs) Visible, Frequent, and Enticing
- CTAs drive conversions, so their placement, design, and wording are critical.
- Use bold, attention-grabbing colors and make sure the font is easy to read.
- Focus on 1-2 key CTAs to avoid overwhelming users.
- Place them throughout the page and keep a fixed CTA in the header for continuous visibility.
- Avoid generic wording like “Contact us”—instead, use more specific and enticing prompts like “Get a Quote” or “Free Consultation.”
Design with Simplicity, Cohesion, and Modernity
- Good design doesn’t just look professional—it also enhances usability and conversions.
- Ensure ample spacing so your content is easy to read, even if it means a longer page.
- Choose a limited color palette and consistent, high-quality images that align with your brand. Avoid overused stock images.
- Use a modern, easy-to-read font like Montserrat or Plus Jakarta Sans and avoid overly complex fonts.
- Ensure the site looks great on all devices using responsive testing tools.
Keep It Simple and Focus on User Experience
Many businesses are tempted to create unique, flashy designs, but a complicated website can confuse visitors. Stick to familiar structures and user-friendly layouts to guide visitors smoothly.
Avoid features like sideways scrolling, excessive animations, and intrusive pop-ups. Focus on elegance without sacrificing usability.
Write Compelling, User-Centered Copy
- Design alone won’t convert visitors—engaging copy is just as important.
- Write with the user in mind, focusing on how your product or service benefits them.
- Keep it simple, conversational, and jargon-free.
- Break up long sections with visuals or design elements to maintain readability.
If budget allows, investing in a professional copywriter can greatly improve your results.
Study Your Competitors
Take a look at your competitors’ websites for inspiration, then refine and improve upon their best ideas. Analyze their layouts, messaging, and CTAs to see what works—and how you can do it better.
Optimize for Search Engines (SEO)
Great design and copy are useless if no one finds your site. Implement SEO best practices from the start, focusing on keyword research, on-page optimization, and technical elements like site speed. This will help you drive long-term traffic through Google.
Speed Matters
Site speed has a direct impact on conversions and SEO. Use tools like caching plugins and image optimizers to make your pages load quickly. A fast website puts users in a better mood, making them more likely to convert.
