Search Ads

We’ll help you do everything from account setup and keyword creation to data analysis and reporting across Google Ads and other search engines.


Enhance Your Digital Advertising Efforts

Make sure your business is visible when local customers are searching for the services you provide, wherever they’re searching! Take your advertising strategy to the next level by exploring additional features like Google Shopping Ads, image assets, and mobile ad call extensions. Utilize these features to broaden your reach and connect with potential customers in more meaningful ways, enhancing your overall advertising impact.

Webshark’s Search Ads solution combines human expertise with PPC ad management technology to optimize your ad campaigns so you get higher-quality leads at lower costs.

Optimize Performance, Maximize Reach, & Stay Informed

Discover the power of flexible search ad management across Google, Microsoft, and all major search engines. With Webshark, we empower your business to efficiently handle your search ad campaigns, ensuring your message reaches the right audience at the right time. Our intelligent algorithms enable smart budget optimization, allowing you to make the most out of your advertising spend. Easily adjust your budgets and bid strategies to align with your marketing goals and achieve optimal ROI.

In addition to streamlined ad management, Webshark provides comprehensive easy-to-read reporting, and monthly calls to review campaign performance. Gain valuable insights into your campaign performance and understand how your ads are impacting your target audience. Our reporting tools give you a clear picture of your advertising efforts, helping you refine your strategies for better results.


To get started, connect with a Webshark consultant who’ll give you a test drive of the products and help find the right solutions for your business.

From there, we’ll conduct an audit of your current PPC ads account and create a strategy to increase leads and conversions.

Then we’ll get your account set up and start optimizing ads so you can start getting leads in as little as 3-5 business days.

Webshark’s Search Ads solution combines human expertise with PPC ad management technology to optimize your ad campaigns so you get higher-quality leads at lower costs.

Our Webshark platform, which powers our PPC ad management and other ad products, automatically allocates your PPC budget towards the highest performing keywords and search engines. XMO reduces wasted spend by quickly diverting budget away from poor performers. Your ad dollars are focused on the ad networks and channels that get you the best results.

Our keyword research is informed by running hundreds of monthly search campaigns. With this data in hand, we customize a list of keywords based on your business and geography. Better PPC keyword targeting can reduce costs and deliver leads that are more likely to convert.

Webshark’s partnerships and award winning ad quality means more efficient PPC ad spend for you. We’re a Google Premier Partner and a Microsoft Elite partner, so your ads will be instantly recognized by all the major search engines as using the best practices.

We’re also a three-time winner of Google’s Quality Account Champion award. Ads with high Quality Scores are more likely to be seen on search engine results pages and can have lower PPC costs. Your Webshark PPC expert will work to improve and protect the Quality Score of all your ads.

Webshark’s online and mobile reporting offers full transparency to all leads generated through your campaigns, you get any time access to real-time reports where you can view conversion data like visits, calls, emails, and form completions.

Through your Webshark Marketing Dashboard, you’ll have access to call recordings and be able to engage with leads from your Dashboard inbox. Note: this feature is not available for PIPEDA clients.

Pay-per-click marketing is an advertising strategy where advertisers pay a small fee every time someone clicks on one of their ads. The most common type of PPC ads appear on search engine results pages, but they can also display on social media platforms and websites.

PPC allows you to pay for premium placements and more visibility on search engines.

On search engines, PPC ads display at the top or bottom of the results page and are tagged with the word “Ad” or “Sponsored” to delineate them from organic results. PPC ads can also appear in map search results.

In PPC advertising, advertisers bid to have their ads displayed when a user enters a particular keyword or keyphrase in a search engine. When a user enters a targeted keyword, the ad with the winning bid appears on the user’s results page.

The two most important factors that go into deciding the winner of an ad auction are the maximum bid price and the ad’s Quality Score.

The maximum bid price is the highest dollar amount the advertiser is willing to pay for each click on their ad. Higher PPC bidding amounts are more advantageous to search engines, so higher bids have a better chance of winning an auction.

Search engines want users to have a good experience, so they also consider an ad’s Quality Score when deciding which PPC ads to display. A Quality Score takes into account the ad’s relevance to the keyword, the expected clickthrough-rate of the ad, and the landing page experience provided by the advertiser.

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