Social Ads

Webshark Social Ads is a full service social media advertising solution that includes our proprietary smart optimization technology, extensive social ad expertise, and transparent reporting.

With Webshark Social Ads, you get:

• Social media audit: A social media advertising expert will audit your existing social marketing accounts and deliver a strategy to increase lead generation.
• Account set up: We’ll get your social media ad campaigns up and running quickly so you can start generating trackable activity.
• Dedicated social media advertising services: Our Facebook and Snapchat ads-certified experts use our proprietary technology to create and optimize your social media marketing campaigns based on your specific advertising objectives and budget.
• Infinity Audience: Our cross-platform targeting builds a data-informed lookalike audience for your social media ads based on your search marketing leads so each social media channel knows exactly who you want to target.
• Exceptional reach: We create and manage Facebook ads, Instagram ads, TikTok ads, Snapchat ads, and ads across the Facebook audience network.
• Cross-platform campaign optimization: Our proprietary ad management technology automatically optimizes your budget across multiple ad objectives and social media channels to drive the most reach, engagement, or leads for the best price.
• Social media ads to match your specific goals: Our technology and experts will optimize ads with a variety of goals like website clicks and leads, plus our unique Lead Ads program delivers leads directly to your email inbox or Marketing Dashboard, directly from the Facebook and Instagram platforms.
• Trusted advertising partner: Webshark is a certified Facebook Marketing Partner recognized under the Facebook Ad Technology Specialty which highlights Marketing Partners who provide advanced technology solutions that help drive improved performance for their clients.
• On-demand reporting: Our Marketing Dashboard shows you ad views, clicks, site visits, and contacts generated from multiple channels in one unified location.

Webshark’s Social Ads solution combines social media ad management technology with certified ad managers to optimize your ad campaigns so you get more activity from your advertising budget.

Our proprietary technology, which powers our social media ads management and other products, constantly reviews ad performance to automatically allocate your budget to the highest performing channels and targets. The platform reduces wasted ad spend by quickly diverting advertising dollars away from poorer performing ad placements and shifting it to better performing ad placements. Your budget remains focused on the social channels and campaign goals that deliver the best results.

Webshark's team includes Facebook Blueprint-trained and Snapchat Ads Manager-certified social media advertising experts. These experts use our technology to build campaigns, manage creative content, and monitor results to make sure everything is running at peak efficiency.

Webshark charges one flat fee that includes automated budget optimization. There are no additional fees to refresh and optimize creatives. This gives us the ability to deliver leads at a lower cost than traditional social media advertising services.

While each platform has their own rules, social media advertising works primarily by auction and is guided by audience targeting.

You start by picking an objective such as audience awareness, leads, or conversions. Then you’ll refine your target audience by demographics, interests, and behaviors. You can also tell the platform to target a lookalike audience or retarget people who have interacted with your ads or website previously.

Finally, an algorithm will choose ad placement and cost based on criteria like maximum bid, ad quality, and previous performance.

Social media advertising delivers targeted, cost-effective, measurable results while also expanding your presence on social media beyond what organic posting can do alone.

Social media audience targeting allows you to share your ads with the people most likely to be interested in what you sell. You can narrow an audience by location, demographics, interests, and previous behaviors. You can even create a lookalike audience that shares the same characteristics as people who’ve engaged with your search ads or previously visited your website.

Many advertisers find social media marketing to be more cost effective than other options, in part because they can set daily budgets to control ad spend. Plus, with social media ads you can choose a specific goal, like leads or conversions, and only pay when someone takes that action.

Unlike other forms of advertising, social media marketing lets your customers engage with your ads. Likes and comments give you valuable information about audience preferences while shares add organic reach to your paid ads.

Social media ads also offer a lot of transparency around results. It’s possible to see how many people take certain actions on an ad like clicking it or filling out a lead form. You can’t get that level of transparency from other forms of advertising like TV and billboards.