Archive for the ‘Online Marketing’ Category

We get the same call at least once a month.  A new business owner (let’s say has been in business 6 months) decides it’s time to launch a website.  They want to start advertising their business.  We explain that merely launching a website is not going to automatically create organic leads for the business.  A website is important for sure – you need a platform online that represents your business, […]

Google’s goal is to provide the most relevant and accurate results for searchers, and they’re constantly tweaking the way they show these results to simplify searching for users. And while that’s great news for searchers, it can pose a host of problems for local business owners trying to keep up with the latest and greatest updates and algorithm changes. One such update that doesn’t seem to be going anywhere anytime […]

When a search advertising client asks what else he or she could be doing in the digital advertising space, my first thought is typically to tell them about retargeting. Retargeting perfectly complements search advertising, especially for those clients who offer expensive products and services. That said, retargeting is actually a solid fit for any business that wants more visibility and website traffic from highly interested prospects, which can help improve […]

Gen Z is heading to college, and in an ever-evolving digital world staying in front of them in an engaging way can seem a daunting task. You may be surprised to learn that email is still an important way of connecting with these up-and-comers. Ninety-one percent of consumers check their email once a day (that includes Gen Z), and 88% of renters indicate that email is their preferred method of communication. So how […]

One of the major frustrations we hear from local businesses time and time again is around knowing what aspects of their marketing is actually working to impact ROI. This is especially true for businesses just starting out in general or taking the first steps in the digital marketing realm after years in business. When you’re new to the game, it’s hard to understand the rules. So, from our perspective, the best […]

We’ve talked about the reasons you should invest in a geofencing strategy, but what about specific examples of using geofencing for your auto dealership or car repair shop? Geofencing is especially effective for businesses in the auto industry because of the ability to target consumers directly through their smartphones. Here are three ways to make geofencing work for your auto business: Target Shoppers at Your Dealership Geofencing gives you the ability […]

Did you know consistent and accurate local listings is one the factors Google considers when determining what sites to show in search results? Because Google wants to provide searchers with the best and most accurate information, it looks for businesses that present a consistent presence across the web, which includes local citations like listings and review sites. One of the most valuable citations for your online presence is Google My Business. […]

Learn four ways managing your local listings can help you improve your web presence: 1. It Can Drive Visits & Contacts If you don’t have the right information about your business online, prospects have no way of getting in contact with you. Have you ever tried calling a business but the number is wrong? Or, even more frustratingly, have you ever driven to a business location only to find they’ve […]