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Archive for the ‘Local SEO’ Category

 

DIY LOCAL SEO in Ottawa

January 17th, 2021

We get the same call at least once a month.  A new business owner (let’s say has been in business 6 months) decides it’s time to launch a website.  They want to start advertising their business.  We explain that merely launching a website is not going to automatically create organic leads for the business.  A website is important for sure – you need a platform online that represents your business, […]

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ON-PAGE SEO CHECKLIST FOR 2021

January 4th, 2021

WHAT IS ON-PAGE SEO? ON-PAGE SEO is the practice of optimizing individual web pages VS. ON-SITE SEO which is optimizing your entire website. Below we have broken down the basic steps you will want to apply to web pages that you are trying to rank higher and earn more qualified traffic.   Incorporate key word in the page URL If you are looking to rank a page on your website […]

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How to Get Your Business on the Google 3-Pack (+Why It Matters)

November 20th, 2020

Google’s goal is to provide the most relevant and accurate results for searchers, and they’re constantly tweaking the way they show these results to simplify searching for users. And while that’s great news for searchers, it can pose a host of problems for local business owners trying to keep up with the latest and greatest updates and algorithm changes. One such update that doesn’t seem to be going anywhere anytime […]

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The Top Ideas for Your 2020 Holiday Marketing

November 19th, 2020

Many of us think of Black Friday as essentially the kick-off date for the holiday shopping season, but did you know that consumers actually begin their shopping well before then? In fact, nearly 40% of consumers begin their shopping before Halloween. Almost a full month ahead of Black Friday! So, in order to capture these shoppers, you need to start thinking about your 2020 holiday marketing strategy right now. We know, it’s […]

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The Secret Weapon Your Website is Missing (Hint: It’s Live Chat!)

November 19th, 2020

Picture this: You go to a website to learn more about a potential new doctor. The office is closed, and there’s no way to get the additional information you need before choosing to visit this doctor. You leave the website and go to a competing doctor’s site. You can’t find exactly what you need on their site either, but you notice a chat pop up. You open the chat and get the […]

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18 Lead Conversion Terms You Need to Know

November 19th, 2020

While getting a visit to your website or a contact from a prospect is great, those visits and contacts don’t mean much if you don’t use lead conversion best practices to turn them into new customers. So what is lead conversion, anyway? It’s everything a business needs to do to turn prospects into leads and leads into customers. Check out this glossary of 18 important lead conversion terms every local […]

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Geofencing & the Auto Industry: What You Need to Know

November 18th, 2020

We’ve talked about the reasons you should invest in a geofencing strategy, but what about specific examples of using geofencing for your auto dealership or car repair shop? Geofencing is especially effective for businesses in the auto industry because of the ability to target consumers directly through their smartphones. Here are three ways to make geofencing work for your auto business: Target Shoppers at Your Dealership Geofencing gives you the ability […]

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3 Ways to Improve Your Social Media Presence By Tomorrow

November 18th, 2020

Did you know that 10 years ago only 7% of the Canadian population was on some kind of social network? Today, 79% of the Canadian population is on social media. So, what does that mean for your business? Well, it means that in order to stand out from your competitors and attract new fans and followers online you need to go beyond just setting up your business on social media sites like Facebook […]

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SEO & Local Citations: How Google My Business Helps You Get Found

November 18th, 2020

Did you know consistent and accurate local listings is one the factors Google considers when determining what sites to show in search results? Because Google wants to provide searchers with the best and most accurate information, it looks for businesses that present a consistent presence across the web, which includes local citations like listings and review sites. One of the most valuable citations for your online presence is Google My Business. […]

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